Who We Are

Director of People Science | Founder of Routes2Results (R2R)

Highly accomplished socio-behavioural market researcher with over 19 years of experience in the pharmaceutical, consumer, and public health sectors.

Moushira holds dual master’s degrees: Human Rights Law (SOAS) and Philosophy, Politics, and Economics (University of Oxford). A dedicated people scientist, she is a keen listener, observer, and connector of ideas, leading with empathy and insight. Passionate about amplifying voices and sharing stories, she brings a thoughtful, analytical approach to understanding and framing human experiences.

Moushira is an advocate for the central role of women and end-users in developing health products, serving as a keynote speaker at prominent conferences, including the Bill and Melinda Gates Grand Challenges meeting in Senegal (2024).

Director of People Science Ltd | Founder of Routes2Results (R2R) | Pursuing an MSc in Public Health at King's College London

Highly experienced Director-level researcher, with a proven track record of leading extensive and complex studies across Europe, the United States, Africa, and Asia.

Part of the leadership team of a specialised public health organisation, overseeing the design and execution of large-scale health research programs across Sub-Saharan Africa (SSA).

A mindful and inclusive leader, committed to fostering collaborative environments and building strong relationships with cross-functional teams. Skilled in motivating and supporting highly talented colleagues to achieve impactful outcomes.

Jeff is an advocate for the central role of women and end-users in the development of health products and the future of healthcare.

Director of People Science Ltd | Project and Strategy Director at R2R

Emma’s passion derives from the ethos of R2R enhancing public health with scientific knowledge and human-centred research. Using her education and career to date have given her a wide range of skills, including research, analysis, problem solving and forward-thinking to complement her role as Project and Strategy Director.

She excels at driving projects from concept to completion, ensuring that objectives, timelines and all targets are met. Emma thrives on developing creative solutions to complex challenges, whilst communicating clearly with clients and the team. She does this by being resourceful, positive and bringing solutions to the table. This compliments the organisation’s dynamic working style and human-centred philosophy.

Emma has an eye for detail and creatively seeks future developments for process refinement and strategic growth.

Associate at People Science Ltd | Women’s Health Technical Advisor and Strategist | Partnership Builder, Philanthropic Expert | Program and Grant Manager | Health Equity Specialist

Solutions-oriented senior health professional who is passionate about improving the lives of women and children. Trisha has a strong ability to see the bigger picture and link project results to organisational goals.

Trisha brings together diverse groups to leverage their expertise and achieve mutual gain.

Expertise includes consumer insights research, building use cases, market dynamics, product portfolio management, project and grant management, philanthropy, partnership building, business development, mentoring and capacity building, strategy development and implementation.

Associate Scientist at People Science Ltd | Publication Contributor and Reviewer at R2R

A dynamic researcher and educator specialising in sports biomechanics, injury prevention, and performance optimisation, with a strong focus on women’s health and public health applications. Leading research on sex differences in ACL injury risk, informing injury mitigation strategies for female athletes.

Advocates for equity in sports science, focusing on injury risk disparities, training adaptations, and athlete health monitoring. Works across sports science, physiotherapy, and public health disciplines to bridge biomechanics research with real-world applications.

Published in a number of Q1 journals with over 200 citations.

PhD (c), Sports Biomechanics – Focus on injury risk in female athletes. MSc, Strength & Conditioning (Distinction). BSc, Sports Science (First-Class Honours). Higher Education Academy Fellow

Associate at People Science Ltd | Research and Field Director

Mona has a solid understanding of the entire research process bringing a wide range of experience across all aspects of the research life cycle from proposal writing, recruitment leadership, fieldwork management, research analysis, and presentation development.

She is a brilliant fieldwork management director thanks to her warmth, collaborative approach, and ability to problem-solve.  

Mona creates ethically strong research materials, protocols and briefing planning. She ensures that all participants are treated ethically, and that the research outcomes reflect the participants voices thoroughly.

Mona has a postgrad and CIPD Professional Qualifications in Human Resource Management and undergrad in Industrial Relations and Human Resources which has put her in a great standing for the research environment.

Associate at People Science Ltd | Research Director and Editor

For over five years, Rose has been working with Routes2Results. She has contributed to projects related to mental health (treatment of schizophrenia in Rwanda), childhood vaccination (MR-SIA in Nepal), family planning and contraception (in a variety of countries in Sub-Saharan Africa and Asia), and most recently HIV prevention (in Kenya, Nigeria and Zimbabwe).

Her responsibilities within these projects have ranged from design of study materials and analysis of results (both qualitative and quantitative) through to story-lining, presentation and writing up for publication in peer-reviewed journals.

Rose has a BA in Literae Humaniores (Classics) from Oxford, a Postgraduate Diploma in Forensic Osteology from Bournemouth and a Graduate Certificate in History of Art and Architecture from Birkbeck. She is currently undertaking a Master's in Public Health.

Associate at People Science Ltd | Associate Research Director at R2R

A people-focused market researcher with a background in humanities having gained a BSc in philosophy.

An avid writer with a love for history, and quick to grasp, understand and apply concepts to research.

Making up a central member of the analytic and writing team at R2R due the combination of strong comprehension competence and empathetic nature.

Hands-on experience in setting up research across multiple countries in Africa means work which is contextualised and designed appropriately.

Committed to R2R’s growth and vision, bringing a unique perspective on branding, social media and legacy.

Associate at People science Ltd | Research Director at R2R

10+ yrs of research experience in pharmaceutical (physician and patient) and public health.

Specialist in large scale and multi-market qual and quant projects.

Adept at handling the dynamics of medical anthropology from different social perspectives given prior research experience in pharmaceutical market research (product testing, attitudes and behaviour assessments, mapping / forecasting), understanding of the pathology of disease and public health protection.

Passionate and results-driven data visualisation enthusiast with a strong background in transforming complex datasets into insightful visual outputs.

Previous roles in Public Health England (Communications)

MBiol (Hons) in Molecular & Cellular Biology at University of Bath with a thick sandwich industrial placement as a Research Scholar.